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Substack
Brand
Consultant
for therapists, psychologists,
and counselling practices.
You've spent years becoming the therapist certain people
genuinely need.
Your brand should be working just as hard
the right person.
Right now, the people you’re best at helping can’t tell your work is for them
I fix that.
About me
I’m a brand consultant specialising in branding for therapists, psychologists, and counsellors in private practice.
For the past 15 years, I’ve helped practitioners develop clear positioning, distinctive visual identities, and a professional online presence that reflects the quality of their clinical work.
Most of the people I work with are already doing good, serious work, but their brand doesn’t show it yet. It’s inconsistent. Or too generic. Or something they put together years ago and never quite came back to.
And because of that, the right clients don’t always recognise it when they see it.
I start by listening, not designing. Your practice isn't generic, and your brand shouldn’t be either.
From there, I build a brand that makes your work clear: who it’s for, how it helps, and why it matters.
What my clients say:
“I am so thrilled with Claudia's work that I can hardly put it into words. The result has far exceeded my expectations! Claudia truly understood my wishes and fulfilled them completely. Her friendly and professional manner in our communication throughout the process was fantastic.” - Roy
“Excellent communication, nothing is a bother in regards to the tweaking of ideas. I would highly recommend Claudia and won't hesitate to use her services again. Thank you so much.” - Kym
What I help with
IDENTITY
How you look
Logo, colour palette, typography, and visual language
Most therapists have something. A logo, a colour, a Canva template that got the job done.
The problem is that everyone else has the same one. And when everything looks the same, even exceptional work disappears.
I take your personality, your expertise and your business vision and create a strong, lasting look that takes you from blending in to standing out.
VOICE
How you sound
The words, the tone, and the way you communicate
Imagine someone finds your website late at night. They’re not reading closely, but scanning for a feeling.
If your writing sounds vague, clinical, or like every other therapist, they won’t stay long enough to understand what you actually do.
I shape how your practice communicates so it sounds like a person, not a template or a textbook.
SOCIAL
How you show up
What to post, how to show up, and how to stay consistent
What makes your practice different from the next therapist should be visible, and on most social profiles, it isn’t.
Details get lost. Fonts change. Colours shift. Layouts feel inconsistent. It all adds up to something that undermines your credibility.
More posts won’t fix that. Going viral won’t fix it either, if nothing is clearly recognisable.
I give you structure and templates you can rely on, so you’re not starting from scratch every time, and your content stays consistent without feeling forced or sales-driven.
POSITIONING
What you bring
What you do, who it’s for, and why it matters
You're too close to your own expertise to see it the way a potential client does. Someone who doesn't know the difference between modalities, doesn't understand the terminology, and is simply looking for someone who sounds like they understand them.
Without that outside perspective, most practices default to broad language and end up sounding like everyone else. And if your positioning is unclear, everything built on top of it is weaker.
I help communicate what your practice stands for: who it’s for, what makes it different, and how to present that clearly, so the right clients recognise it straight away.
Branding for therapists: is this right for your practice?
When your brand is built around who you actually are and who you're genuinely here to help, three things change:
Not after reading your whole website, but at a glance.
Your work feels specific, considered, and professional, which supports higher fees and more committed enquiries.
A clear brand doesn’t attract everyone — and that’s the point.
You get fewer enquiries that were never a fit, fewer cancellations, and fewer no-shows.
You know what your brand looks like, what it sounds like, and what to post. It reflects the standard of your work, and you feel confident standing behind it.
Start a project
You’re professional in your practice. Let’s make that visible.
Tell me about your work and where you are now.
I’ll reply within two working days with an honest view on fit.
→ Start a project